Building a great company culture

Great company culture leads to excellent business. This company culture is something that many business owners pursue and openly wish for, yet it is one of the most difficult things to achieve within a company. This is because many leaders simply don’t know where to start. However, your starting point is quite simple. The foundation of your business and the starting block for company culture success are your core values .

Core Values Core values are the cornerstone upon which your business culture is built. Why? Because when used correctly, they attract the right people, select the right seats , and keep those who are wrong for your organisation at bay. Regardless of whether or not you realised it, your company already has a set of core values. Just as people have theirs, a business comes with values and expectations – the trick is learning to explain them correctly. Well-articulated understood values are those that produce results and can be coherently shared across departments. For these to work, you and your business must make them consistently evident. Step one is to identify your core values and goals; once this is done, you can set about developing a company culture.

You can build culture through your core values by:

  • Being humble and confident: Don’t be confident and brash, but rather quietly comfortable with your abilities and goals for your company.
  • Grow or go home: Make it obvious that you are in business to pursue success and growth.
  • Do what you say: If you make promises, set goals, or reiterate a core value – stick to it. Do what you say, say what you do, and lead by example.
  • Helping First: give instead of taking and commit to providing value instead of taking what you think you deserve first.
  • Doing the right thing: behave as if you are under a microscope and acknowledge that trust is more valuable than profit.

Each of these things helps build a company dynamic that attracts the right people and teams to your business. If your core values and culture are in place, your clients will identify that, and it will increase a sense of trust and loyalty in your corporation. This, in turn, builds success and continues your growth.

Get Traction Build better business culture by developing and demonstrating your core values . Get in touch and discover more about how to make the most out of your business today.

The benefits of having a clear vision for your business

Having a clear vision can be one of the most beneficial things you do for your business. Not only does it define the direction a company is going, but it the tone for strategy and helps determine what a company stands for, and promote loyalty and clarity. Assuming that everyone is working toward the same goal is not enough. Establishing a clear vision to ensure that everyone is on the same page is essential for success. Many business owners and managers are confident in their vision, but many also fail to realise that unless this vision is communicated correctly – then not everyone in the company will be able to share it.

Defining your vision

Having a clear vision for your company is about understanding and communicating where you want your business to be in the future, as well as the aspirations and goals that are relevant to that journey. What this does is allow for corporate focus and the establishment of clear pathways toward long and short-term goals. For many, their company vision represents the cornerstone of their business and a starting point that can be revised, revisited, and readjusted to suit the current market – but that remains consistent in its origin and outlook. The best ways to define and communicate your corporate vision are:

  • Write down where your business is now, where you want to take it, and the steps you want to take in order to achieve those goals
  • Consider what inspired the business, and what inspires it now. Companies need to be agile in a modern market, and that includes being flexible with direction and able to shift with trends and new developments.
  • Include financial, sustainability, strategic, growth, service, and reputation goals – all aspects needed to build a company are essential to providing clarity and definition to your vision.

One of the primary considerations businesses need to make when defining their vision is how people might interpret it. Consumers, companies, investors, and everyone in-between interprets content differently, so it is important that your business can promote its vision in the clearest way. Your vision should not only be clear to you, your team, and your goals – but also to anyone else who interacts with it.

Team vision

Having a clear vision for your business can benefit your team in 3 defined ways. Each of these promotes healthier business environments, as well as establish actionable, and direction focused workplaces that operate toward set goals and investments.


A clear vision statement helps unify corporate environments. When your team understand where they are going and why they can be better united and driven toward a common goal, reducing the risk of misinterpretation and mistakes within the company.


When a team is synchronised under a single mission, they can then be provided with more accurate guidance regarding their tasks and departments. A business can move in accordance with its vision, and if uncertainty arises, they can return to a point where they can be consistent with your company message. This reduces unnecessary and directionless tasks and keeps an organisation on the path toward success.


If a company and its team are aligned with a clear vision, they are more likely to be motived and inspired to work. People within a business are better able to align with the core values of a company, commit to their roles, and engage with not only their tasks but also the long-term goals of their workplace.

Getting traction

Vision statements a cornerstone and a map for business direction and success. As your company grows, it is important to revisit and re-apply your vision.

If you're looking to clarify your vision, let's meet to see if we can help you get more of what you want from your business.